Let’s be clear about a few things: your brand is not represented by your logo or website. The experience, perception, and reputation that people have of your services are all combined to form your brand. The steps you take to develop your brand are called branding (strategy). And your brand’s physical representation is represented by your brand identity (logo, typography, colors, etc).
Having said that, your logo is crucial to the success of your company since it conveys ownership, quality, and ideals. It leaves an impression on your clients’ brains more so than it does on your products, business card, website, or social media platforms.
You have the chance to establish a good first impression, demonstrate that you provide a quality service, and visually convey your mission with your logo, which is likely to be one of the first contacts customers have with your business.
Why you need to create an attractive Logo?
Top 7 Reasons of creating an attractive Logo:
When you think about all of the aspects that go into starting a business, designing a logo is the fundamental part of the brand identity. Here are few reasons why you need a solid logo:
- To grab attention
Consumers’ attention spans are very short these days.
Companies currently have roughly two seconds to persuade potential clients that their offerings are worth considering. A logo may rapidly capture the attention of the audience and represent a company’s core values in a fun and interesting way.
- To make a Strong First Impression
You only have one shot at getting this right.
A company’s logo serves as its first point of contact with customers. It can capture the audience’s curiosity and invite them to learn more about the company if it’s well-designed; if it’s not, you’ve just alienated a prospective client base and effectively tanked your business (we’re sort of joking).
This is your opportunity to demonstrate ownership of the product(s) you sell or the niche you dominate.
- Foundation of Your Brand Identity
Simply put, successful branding is all about conveying a narrative that will influence buyers’ emotions. While logo design is only one component of a company’s brand, it acts as the basis for the complete story that the brand is built on. The storyline you’re trying to tell determines the colours, tones, and typefaces you use, and your logo sets the tone for that tale.
- It is Memorable
Customers recognise your brand because of your logo, which serves as a point of identification. People should be able to immediately associate seeing your logo with a recall of what your firm does – and, more crucially, how it makes them feel.
Because a good logo is a visual, aesthetically beautiful feature, it helps people remember your brand in ways that a company name alone might not. And, let’s face it, part of your audience will forget your company’s name (don’t take it personally – it’s human nature), but they’ll instantly identify your logo with their recollections of your brand.
- Helps Separate You From Competition
Dare to be unusual with your logo since it tells customers why your firm is different. Sure, your city may have 50 coffee shops, but yours is the only one dedicated to sustainability, and your green, earthy logo reinforces that message.
Through the use of the perfect image or font, a well-designed company logo can communicate everything from the firm’s background (professional, relaxed, fun) to its objective (entertainment, efficiency, and innovation).
6. Fosters Brand Loyalty
Repeat after me: Consumers crave consistency
Your logo will become more recognised to a wider spectrum of consumers as your brand grows, and this familiarity will promote the notion that you are trustworthy and approachable.
Consider this: When you’re out shopping for fitness clothes and come across track trousers with the Nike swoosh, you’re ready to buy right now. Why? Because when you wear Nike clothing, you know you’re in good hands.
- The Audience Expects it
When your audience see any communications from your brand, the first thing they will check for is your logo. All of your marketing products, such as business cards, pamphlets, and advertisements, should feature it prominently.
If you don’t have a logo (especially one that sticks out), you’re missing out on a chance to make your company stick in people’s minds.
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Being owner of FMCG brands, the CEO understands the
pain points of a startup as well as an established brand.