Paid advertising, as the name indicates, has a price tag attached to it. Pay-Per-Click, online collaborations, and website takeovers are all examples of sponsored advertising.
Pay-Per-Click (PPC) is how most people think of paid advertising (PPC). Among other social and digital platforms, PPC includes Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, and Instagram Ads. These adverts are then shown to the audience you specify on the ad platform. You only pay when someone clicks on your ad, as the name implies.
Some interesting paid ad stats:
- Total digital ad expenditure will reach $455.30 billion by the end of 2021. 55.2 percent will be spent on display advertising, while 40.2 percent will be spent on search. (eMarketer)
- As of July 2021, Facebook was the most popular social network in the world, with 2.8 million subscribers. (Statista)
- Facebook has a massive reach of 59% of the world’s social networking population. (eMarketer)
- Google Ads is now the largest search advertising supplier on the market. (Statista)
- When a firm uses retargeting, customers are 70% more likely to purchase a product. (Tech Jury)
Why you need to do Paid Ads?
7 Reasons of doing Paid Ads:
These are the top 7 reasons of doing paid ads:
1. Organic reach being down on Social Media, Paid can deliver the results
“On social media, organic reach is the number of people who have seen your content through unpaid distribution, i.e. without you putting a budget towards reaching a specific audience.” hootsuite.com For some years, organic social media content has been on the decline. For brands/companies, social media is increasingly a pay-to-play business. According to Wearesocial.com, an organic post on a Facebook Page has a reach of just 5.20 percent! So your non-promoted content is only seen by one out of every 19 fans. The answer is to increase your paid social marketing spend to increase your distribution. You may use your content to raise your brand with specialised targeting and generate more qualified leads with paid advertising because you’re assured to reach a defined audience. Organic marketing, on the other hand, should not be overlooked. A consistent and innovative organic approach is the foundation of every successful paid ad campaign.
2. Ads are very affordable and measurable
When you launch sponsored advertising campaigns, you can reach out to a highly specific audience. The cost of paid advertising is determined by the goal or type of ad you are running.
For example, if you want to increase website traffic or generate leads, you should use a cost-per-click (CPC) campaign, whereas if you want to raise brand recognition, you should use a cost-per-thousand (CPM) campaign (Cost Per 1,000 Impressions).
3. Specific and granular targeting is available
Paid ad targeting helps you to attract relevant visitors who are interested in your business, suit your sales personas’ demographics, and live in the exact geographic place you want to target.
Assume you run a hair salon. Within a 2-3-kilometer radius of your shop, you may promote to potential customers. This is impossible to achieve with organic SEO or social media.
Analyze your audience using your analytics across all of your digital channels to find similar elements like keywords, geographic area, demographics, job titles, interests, and common subjects.
All of this data may be used to fine-tune your paid ad targeting and attract more qualified leads and consumers.
4. Test and gain valuable audience insights
You may create numerous versions of an advertisement and optimise them depending on audience engagement across all paid advertising channels. This information will aid in the refinement of your messaging as well as the development of a comprehensive grasp of your audience and their interests. Paid ad iteration is far faster than the process of organic social and organic search optimization. Furthermore, the data provided by sponsored ad networks is as detailed as you want it to be. You’ll have access to both current and historical data.
5. Broadcast your message across multiple, but select channels
There are several ways via which you may communicate your brand and distinctive messaging. You can place display banners or just have text advertisements (search ads) show above people’s Google searches.
Paid advertising channels are now available on all social media sites.
There are several alternatives available to you, as well as a selection of platforms to fit your sponsored advertising needs.
6. Retargeting and retention
You may launch a retargeting campaign after a visitor has visited your website, clicked on an ad, or engaged with your company.
Retargeted advertisements will display them highly relevant adverts to keep your prospects engaged who have demonstrated an interest in your product or service but would otherwise have faded away.
This is how it works:
By doing so, you stay in front of your potential consumers’ minds all of the time, enhancing your ROI.
You’re also on the minds of existing customers who are due for a visit, whether it’s for a haircut, a fast food meal, or even a new car!
7. Rank now while you build your organic rankings
Have you started a new company? Or even a new website? Or perhaps an outdated website that isn’t ranking well in Google’s organic search results?
If your website does not appear on the first page of Google results, you may use paid advertising to position advertisements for certain keywords and drive high-quality traffic to it.
Organic search rankings require effort and money to achieve, but they are worth it since they bring in high-quality visitors. Use sponsored advertisements to fill the gap while you’re creating your content bank and working on your Google reviews for your Google My Business page.
Just make sure you’re not only reliant on sponsored advertisements. It takes time to improve your organic search rankings. While you’re running sponsored advertisements, you should be working on developing that capacity.
Don’t let your website become hooked to a constant stream of paid advertisements.
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