Influencer Marketing

Why should I opt for Influencer Marketing?

5 Reasons of doing Influencer Marketing Campaigns:

It is of utmost importance that the brand is crystal clear about its goals before it embarks on an influencer marketing campaign.

These are the top 5 reasons or goals of Influencer Marketing:

1. Increasing brand awareness.

This is a delight for a brand. “Awareness” is a basic necessity for any product / service / brand. It is the most important reason why brands do influencer marketing campaigns regularly.

Thanks to the advent of technology, we can now measure the awareness of an campaign through reach, impressions and other metrics of engagement.

2. Reaching new audiences.

If John is suffering from a tooth-ache, he will be seeing a dentist. Similarly, your products or services need to reach the right audience with the help of right influencers. As we have necessary data of the influencers (age, gender, location, interests, etc), we can help you collaborate with the influencers who are aligned to your target audience so we not only create awareness but increase the chances of conversion.

3. Generating sales.

We agree that at the end of the day every brand wishes to track tangible results. Through influencer marketing, we bring you a step closer. Tracking of tangible results like landing pages, redemption codes as well as custom links is now possible!

4. Improving brand advocacy.

We believe influencer campaigns give a boost to an organic growth of a brand. Influencers together create the brand’s image which further gives out a strong validation while sparking word-of-mouth conversations among your fans.

5. Driving lead generation.

Data is the new oil. Through influencer marketing campaigns, you can get important information like names and emails of your potential customers.